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Supporters Direct Scotland launches 2018 Scottish Football Supporters Survey

Date: 3rd September 2018

Supporters Direct Scotland has today (3 September) launched its Scottish Football Supporters Survey for 2018 to help Scottish Football score a golden future.

Officially recognised as the lead supporters’ group in Scotland by the Scottish Professional Football League (SPFL) and the Scottish Football Association (Scottish FA), Supporters Direct Scotland has established a formal means to engage with the game’s key decision makers and represent fans’ views.

Last year’s survey received almost 14,000 responses, and helped to drive change, focussing our attention on the three big themes of “Value For Money”, “Fan Engagement” and “The Supporter Experience”. These priorities are shared by supporters, clubs, and the Scottish FA and SPFL, and we have already seen progress in each of these areas:

  • The Scotland Supporters Club membership packages have been improved to reward loyalty and tailor the offer to members’ needs, and many SPFL clubs have changed the prices of tickets to encourage greater levels of young fans to attend games.
  • Supporter Liaison Officers are now in place at most clubs in our top two divisions, and at several clubs in League One and League Two.
    SPFL clubs have seen increased attendances, demonstrating the passion that supporters have for our game – Scottish football attendances are the highest in Europe per head of population.
  • Following the response to a question on The Offensive Behaviour at Football Act in last year’s survey, SD Scotland conducted a more focused survey on the topic of the legislation and publicly shared its findings. MSPs voted to repeal the Act in March 2018.
    Our survey questions this year will be set for a three-year period, and will help to identify potential improvements to Scottish football.

CEO, Supporters Direct Scotland, Alan Russell says:

“We are delighted to be launching the 2018 Scottish Football Survey, as we all continue to help improve our game. Almost 14,000 supporters took part in the 2017 survey, which was a fantastic response.

This year we have created an insights group, consisting of key media and communications personnel from club’s in the SPFL. It is important clubs analyse the results of what supporters are saying and look at how these can be implemented across the game.”

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