Sky Sports Cup Final Shows There’s An Appetite For Growth In Women’s Game

Date: 12th December 2022

Congratulations to the Rangers Women’s side who yesterday added the Sky Sports Cup to their ever growing trophy cabinet. 

Lizzie Arnott scored an absolute screamer to open the scoring and then Kirsty Howat added a second with a well placed shot from the edge of the box to finally put the game beyond a plucky Hibs team. 

But while it was a fantastic day for Rangers, it was also a sensational day for the Scottish Women’s game.

Over 3500 people braved the cold, bitter conditions to view the showpiece event at Tyncastle. That coming on the back of the 8k plus who recently went through the turnstiles at Easter Road to watch the Edinburgh derby shows that interest is there. 

I should also praise Sky Sports. I’m not slow to put the boot in when they struggle to properly cover the game in Scotland but they helped make yesterday such a special occasion! 

They had the game live on the Sky Sports PL channel which is fantastic but the fact that they also put it on the free to air channel Mix was a sublime touch from the broadcaster to get as many eyes on the product as possible. 

To show us the potential the women’s game has up here, look at Arnott’s goal. It was sensational as were the numbers on Sky Sports Scotland’s tweet. Over 216k views have been recorded watching the goal on that particular tweet and that’s in under 24 hours! 

” !”

Lizzie Arnot with a screamer to put @RangersWFC ahead in the #SkySportsCup Final! pic.twitter.com/i00ekFvxrY

— Sky Sports Scotland (@ScotlandSky) December 11, 2022

All over social media the game was being advertised, talked about and praised from new fans as well as old ones. Hopefully the new viewers can become supporters, go to the games and develop a strong connection with the Scottish Women’s game. 

For those in charge of the game, it’s all about continuing the development and for broadcasters it is all about continuing the coverage. They all deserve a lot of credit for yesterday but they can’t afford to rest on their laurels, they need to keep that passion to drive everything even further forward. 

Hopefully people can see that the potential is definitely there and help see it being realised!  

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