Supporters Direct Scotland are currently working with in partnership with the Scottish FA and SPFL on a benchmarking study of supporters attitudes. This work builds on the annual surveys we have conducted since 2012.
We have found that there are three things that really matter to fans: value for money, fan engagement, and supporter experience. All three organisations involved in the partnership have worked at forging deeper relationships and a wider programme of engagement with clubs to give Scottish football an opportunity to reflect on the insights that the data delivers.
Results show broad improvements around value for money, but worrying trends persist when it comes to discrimination.
You can explore the results in depth, comparing the views of different supporter groups across Scotland using the two data visualisations below, and you can also download a presentation pack which captures the most significant findings.
The Highlights Package
The Full 90 Minutes
Results Presentation Pack
