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Raith Rovers Hitting Right Notes On Social Media

Date: 5th December 2019

I pretty much follow every Scottish football club on twitter. Some of the accounts are very catchy and I’ll always notice, while others are a bit dull and they don’t tweet enough so I take little notice of them.

Before this season Raith Rovers were in the boring category and I’d not really pay attention to their account. 

But that’s all changed this term as the Stark’s Park club have really upped their social media game. 

Firstly, there was the club tv interview with a very grumpy John McGlynn (Raith Rovers manager) that went viral online. McGlynn was extremely irritated when a club volunteer asked about a trialist and if the club needed more players. The Rovers gaffer would apologise for his attitude in the interview but it had got the club a lot of attention. 

They weren’t slow in putting out more content and quality content that is specifically attractive to their supporters. 

You cannot go wrong if your online content is of a high standard and more importantly it is there to add to a fans experience of the club. 

Raith Rovers would then do more innovative things on their social media and it’s been fantastic. 

They opened up their doors and had young fans posing for their own goalscoring goal gifs: 

It’s such an easy idea to implement and the Raith Rovers media team did a great job. 

They’ve also had various interviews with supporters discussing their love for the club and what they think of the season so far. Again an easy thing to do but not enough clubs are involving the support in such a way and I just don’t see why. The more you involve fans the more they’ll become involved with the club! 

The Rovers twitter feed constantly lets it’s followers know what’s happening in and around Stark’s Park. This is a huge year for the Fife club as it marks twenty-five years since the beat Celtic in the League Cup final. They’ve had a brunch celebrating the anniversary, which was of course filmed by Raith TV and they’re also selling retro strips of the kit they wore that day, which they’ve advertised well on twitter. 

Raith Rovers aren’t the only side hitting all the right notes on social media either. More clubs are offering better content and more of it too. 

I particularly like the Hibs video of a young Diabetic interviewing midfielder Scott Allan and Lowland League side BSC Glasgow FC who seem to have twitter match day coverage down to a fine art. 

I really hope that not only do these sides keep up their superb online work but others follow suit! 




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