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Over 50% of Scots are priced out of live sporting matches

Date: 31st October 2016

According to a new survey, over half of Scots say they won’t pay to attend live sporting matches due to the price of the ticket.

The data (collated by RugbyStore) suggests that a reduction in prices could make sport more accessible to more people.

Out of those surveyed, 69.1% said that rugby and football clubs charge too much for tickets, with 59.3% stating that they can’t or won’t pay to see live games.


However, there was a huge difference in age, with 83% of 45-54 year olds saying that match tickets come with an ‘unreasonable cost’, while 67% of 18-24 year olds believing clubs are charging fair prices.

Respondents were asked to select how much they’d pay for a ticket to a live game – with 11% selecting £0-20, 9% selecting £21-40, and just 1% willing to pay £41-60.

18.5% of Scots said that it would depend on the Sport, while 59.3% said they wouldn’t pay to see live games.

Motherwell fans

Less than 1% of Scots surveyed revealed they would pay whatever it cost to see their team play.

The survey, undertaken by rugby equipment retailer RugbyStore, asked 500 Scots whether they thought football and rugby clubs charged too much for tickets, and how much they were willing to pay to see a live sporting match.

Our own research (conducted via the Scottish Football Supporters Survey) shows that 69.73% of supporters Scottish football represented either poor or very poor value with just 4.54% believing it was good value.

The Premier League recently introduced a cap for away ticket pricing of £30, which was deemed still too expensive by the FSF who were campaigning for “20s plenty”, something we would be supportive of in Scotland.

In September we asked Scottish football to be more ‘innovative around ticket pricing’ stating “SDS want to support a more innovative approach to ticket prices and matchday value. We recognise that revenue cannot drop at our clubs, nor would supporters want to see that impacted on the park. We do believe there are more creative pricing strategies that can be introduced, delivering wider choice at both ends of the pricing scale. SDS also believes we can work with clubs to assess how to add genuine, meaningful value to match-days and open to that process of dialogue and support.”

If you want to have your say on this issue, please join our FanVox platform where we’re encouraging discussion and debate on the issue of ticket pricing in Scottish football. 

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