SDS want to support a more innovative approach to ticket prices and matchday value. We recognise that revenue cannot drop at our clubs, nor would supporters want to see that impacted on the park. We do believe there are more creative pricing strategies that can be introduced, delivering wider choice at both ends of the pricing scale. SDS also believes we can work with clubs to assess how to add genuine, meaningful value to match-days and open to that process of dialogue and support. You can take part in our survey, back our petition, join the discussion and view our research to date via our Campaign For Change wall.