Killie Hitting The Right Notes On Social Media

Date: 14th June 2020

Many a Scottish football club have impressed me on social media channels during this lockdown but not many have been quite as strong as Kilmarnock FC (@KilmarnockFC). 

The Rugby Park side have really come into their own in the last few weeks. 

They recently unveiled their new home strip on Twitter and I believe it is an instant classic. the Hummel kit honours Killie’s two of their Scottish Cup triumphs (1920 and 1997). Yes the main sponsor has given me cravings for a Bridie. 

The Ayrshire club are also being extremely transparent with their support regarding season tickets and dealing with potential refund requests. 

Killie announced, within the last few days, that they had managed to tie down veteran midfielder Chris Burke to a new contract. The former Scotland international has been one of Kilmarnock’s most consistent performers since his arrival in 2017. The Killie faithful will be delighted that the thirty-six year old will stay on at Rugby Park for a little bit longer. 

https://twitter.com/KilmarnockFC/status/1271412735583141888

The above video is simply excellent content and shows that the club have kept their fans in mind during this unprecedented pandemic. 

The video is simply a love letter to the Kilmarnock fans. The voice over hits all the right notes and it doesn’t shy away from what has been yet another rollercoaster year for Killie. They miss the fans just as much as the fans miss their football and their club. It really is wonderful example of not ignoring your support and keeping them alongside you, even if that is physically impossible right now! 

It’s not just the football club either, The Killie Trust (@KillieTrust) have also been superb during this enforced and understandable lockdown. 

Their board member Cathy Jamieson has been keeping fans up to date with monthly updates, the trust have also been sending out colouring kits to kids and they’ve still been listening to their members. 

The Killie Trust have set up the new Killie Histories (@KillieHistories), which has been fantastic as they talk to former Rugby Park greats about their time with Kilmarnock. 

One of the best things about Kilmarnock Football Club and The Killie Trust has been the fact that they have actively collaborated with each other. They consistently retweet each other’s content and make sure that Killie supporters are getting all the important messages. 

Some football clubs can be very weary when it comes to fans trusts, especially ones that are snapping up shares. This shows any doubting club owners that building strong relationships with these trusts can be extremely beneficial, especially during these tough times. 

All fans really want is transparency and Kilmarnock FC have been very visible as of late and for that I say well done! 

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